Daniel Krug

Daniel Krug

Commercial leadership for companies that want to grow

I build your growth engine, based on your own numbers.

Fractional or interim commercial leadership for start-ups, scale-ups and growing SMEs in energy, machine building and installation companies, SaaS and B2B services. Proposition, go-to-market, and building a commercial organisation that keeps running.

Let’s have a coffee

Thirty minutes, online, no obligation.

  • MBA, started in business control and process organisation
  • 19+ years in commercial and leadership roles
  • CCO, CRO and CEO roles in scale-ups
  • Energy · energy tech · machine building · installation companies · SaaS · B2B services

How I work

With your team, not instead of it

What you can bring me in for. Click a block to read more.

Reposition Repositioning the organisation, from strategy through to execution. Read more → Build Building and scaling a commercial department or team, including go-to-market, new propositions and new growth models. Read more → Steer Turning today’s insight into tomorrow’s decisions, so you can scale. Read more → Connect Connecting business silos, so marketing, sales and support work to the same rhythm. Read more → Lead Leading teams and advising the board, including through a turnaround or restructuring. Read more →

Working together

Two ways to work

How much of my time you need depends on what is going on in your business. The analysis settles that.

Fractional

1 to 2 days a week, alongside other assignments

Ongoing senior commercial leadership, for companies that cannot afford or do not want a full-time CRO or CCO.

Interim

Up to four or five days a week, for one client

Temporary, intensive and fully in the role. For example as Head of Sales or CCO, or to lead a turnaround.

More about working together and my approach →

From practice

A situation you may recognise

An energy company that did not know where to start

€0 → €7M gross margin

A new division with no customers, no commercial function and no go-to-market strategy. Built from zero: the proposition, the first customers, and a commercial framework on which the direct-sales channel ran, from lead generation through to close and retention. In the fourth year gross margin reached €7M.

A listed oil and gas company in the Euro Stoxx 50 (2013 to 2017), as the fifth employee and first commercial hire of the start-up division

All situations →

Daniel Krug speaking to an audience

About Daniel

I started in business control

After my MBA I began my career as a business controller at Siemens. An unusual step, because business graduates rarely gravitate towards the numbers. There I learned what revenue is worth, how to use numbers to get to the core of a problem, and how to create value.

More about Daniel →

Contact

Start with a coffee

Thirty minutes, online, no obligation. We look at where you stand, what you want to achieve and whether I can help.

Let’s have a coffee

Or send a message